Uttar Purvi Mahotsav 2024, Theme, Key Highlights and Significance 

To spotlight and celebrate the diverse cultural heritage of the North-Eastern states, the Ministry of Development of the North Eastern Region (DoNER) is set to host the Uttar Purvi Mahotsav 2024. This grand cultural festival, scheduled from January 13th to 17th at Pragati Maidan’s Bharat Mandapam in New Delhi, promises to be a five-day spectacle, showcasing the region’s vibrant art, crafts, and traditions.

We’re now on WhatsApp. Click to Join

Uttar Purvi Mahotsav 2024 Overview

Uttar Purvi Mahotsav 2024 Theme

The theme of Uttar Purvi Mahotsav 2024 is “A Cultural Odyssey: Unveiling the Richness of North East India.” This theme reflects the essence of the festival, emphasizing the exploration and celebration of the diverse cultural heritage of the North-Eastern states. The term “Cultural Odyssey” suggests a journey or exploration through the rich tapestry of arts, crafts, and traditions from the North East, creating a vibrant and immersive experience for the attendees. The choice of words like “Unveiling the Richness” highlights the intention to showcase the hidden gems and cultural treasures of the region during the five-day extravaganza.

Key Highlights of Uttar Purvi Mahotsav 2024

Handicrafts, Handlooms, and Agri-Horti Produce

• Participation of 250 weavers, farmers, and entrepreneurs.
• Showcasing North East as a cultural jewel with handcrafted products, textiles, sustainable handicrafts, and GI products.
• Presentation of indigenous fruits and organic products.

Panel Discussions

• “Towards Prosperity: Catalysing North East’s Progress Towards a Viksit Bharat.”
• “Women Leaders in the Northeast” highlighting contributions and inspiring inclusive strategies.
• “Northeast in Action” exploring youth, workforce contributions, aspirations, and challenges.

Buyer-Seller Meets

• Focused on handlooms, handicrafts, agro products, and tourism.
• Aims to establish meaningful connections and explore business opportunities.
• Initiative to onboard 5,000 – 10,000 artisans annually.
• ONDC partnership for digital commerce growth.

Cultural Showcase

• Traditional dances on January 14th, 2024: Satriya Dance of Assam, Hojagiri Dance of Tripura, and a Northeastern-themed Fashion Show.
• January 15th: Tangtha Fight (Manipur) and Lion Dance (Sikkim).
• January 16th: Mizoram band performance and soulful tunes from Manipur.
• January 17th (Grand Finale): Musical extravaganza with Bottle Rockets India and Sunita Bhuyan’s musical talent.
• Additional traditional dances include Wangala Dance of Meghalaya, Mungwanta Dance of Nagaland, Bamboo Dance of Mizoram, Bihu Dance of Assam, and performances by Tetseo Sisters and Shankuraj Konwar.

Economic Opportunities

• A platform for economic opportunities through cultural exchanges and trade.
• Emphasis on fostering economic collaboration and growth.

Overall Impression

• A jubilant celebration of Northeast India’s rich cultural fabric.
• Represents a deep dive into economic possibilities, where tradition converges with innovation.
• A unique journey fostering an environment where diversity thrives and flourishes.

Uttar Purvi Mahotsav 2024 Significance

The Uttar Purvi Mahotsav 2024 holds significant importance on multiple fronts, contributing to the cultural, economic, and social landscapes of North East India. Here are some key aspects of its significance:

Cultural Promotion and Preservation

• The festival serves as a powerful platform to showcase the diverse and rich cultural heritage of North East India.
• Traditional dances, performances, and art forms, such as Satriya Dance, Hojagiri Dance, Tangtha Fight, and Lion Dance, provide a glimpse into the region’s unique traditions.
• The inclusion of lesser-known dances like Wangala Dance, Mungwanta Dance, and Bamboo Dance highlights the commitment to preserving and promoting even the most intricate aspects of Northeastern culture.

Economic Empowerment and Opportunities

• By bringing together 250 weavers, farmers, and entrepreneurs, the event promotes economic opportunities for the region’s skilled artisans.
• The focus on handlooms, handicrafts, and agro-horticultural produce creates a market for sustainable and indigenous products, contributing to the livelihoods of local communities.
• Buyer-Seller Meets and partnerships with platforms like ONDC for digital commerce growth aim to establish connections and open avenues for trade, potentially benefiting thousands of artisans annually.

Panel Discussions on Progress and Inclusivity

• The panel discussions, particularly “Towards Prosperity: Catalysing North East’s Progress Towards a Viksit Bharat” and “Women Leaders in the Northeast,” shed light on the developmental aspirations and challenges faced by the region.
• Exploring themes like youth contributions and challenges in “Northeast in Action” underscores the festival’s commitment to fostering inclusive growth and empowering the Northeastern workforce.

Cultural Exchange and Tourism Promotion

• The inclusion of a Northeastern-themed fashion show and performances by popular artists like Bottle Rockets India, Sunita Bhuyan, Tetseo Sisters, and Shankuraj Konwar adds a contemporary touch, making the festival appealing to a broader audience.
• The event serves as a cultural exchange platform, potentially attracting tourists and enthusiasts, thereby promoting the tourism sector in the North East.

Overall Impression and Unity

• Uttar Purvi Mahotsav 2024 stands as a jubilant celebration, representing the unity in diversity of Northeast India.
• By fostering an environment where tradition converges with innovation, the festival signifies the region’s ability to embrace its roots while adapting to the evolving socio-economic landscape.

Uttar Purvi Mahotsav 2024 UPSC

The Uttar Purvi Mahotsav 2024 is a pivotal celebration, spotlighting Northeast India’s rich cultural heritage. Hosted by the Ministry of Development of North Eastern Region, the five-day festival at Pragati Maidan, New Delhi, aims to unveil the region’s diversity through traditional arts, crafts, and performances. With a focus on economic opportunities, it brings together artisans, farmers, and entrepreneurs. Panel discussions on prosperity and women leadership highlight developmental aspirations. The event fosters cultural exchange, promotes tourism, and embodies a harmonious blend of tradition and innovation. Overall, it signifies a vibrant journey embracing the essence of Northeast India’s cultural tapestry.

Sharing is caring!