Denmark Proposed Bill Against Deepfake

Context: Denmark has introduced a bill to amend its copyright law to combat the rising threat of deepfakes.

About the Denmark Proposed Bill Against Deepfake

• Purpose: To curb the misuse of deepfake technology by giving individuals copyright-like control over their facial features, voice, and appearance.
• Approach: Introduces consent-based protection, making it illegal to share deepfake content without the individual’s permission.

Provisions

• Bars public sharing of realistic digital recreations of a person’s face, voice, or physical traits.
• Covers non-verbal and improvised artistic performances that may not qualify under traditional copyright rules.
• Applies not only to celebrities but extends rights to every individual, even 50 years after their death.
• Targets digital mimicry of artists such as musicians, actors, and performers.

Indian Context

• No specific law against deepfakes in India.
• Courts rely on privacy, defamation, and publicity rights.
• Delhi High Court granted protection to celebrities like Amitabh Bachchan (2022) and Anil Kapoor (2023).
• However, such protections are not extended to common citizens, unlike Denmark’s proposed approach.

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