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World Tourism Day 2023, Theme, History and Significance

World Tourism Day, observed globally on September 27th each year, is a significant celebration initiated by the United Nations World Tourism Organization (UNWTO). This annual event is dedicated to the promotion and recognition of tourism’s vital role in various regions worldwide. Its primary purpose is to emphasize the importance of tourism and inspire individuals to explore the world, fostering a deeper appreciation for the joys of travel and cultural exchange. In essence, World Tourism Day serves as a critical occasion to highlight the significance of tourism on a global scale.

World Tourism Day 2023 Theme

On World Tourism Day 2023, the UNWTO shines a spotlight on the theme “Tourism and green investment,” emphasizing the imperative for enhanced and more precisely focused investments in alignment with the Sustainable Development Goals. These goals represent the UN’s blueprint for a better world by 2030. In this context, the call is for fresh and inventive solutions, moving beyond conventional investments that solely foster economic growth and productivity.

Why World Tourism Day is celebrated?

In 1979, the World Tourism Organization (UNWTO) initiated the concept of World Tourism Day, which officially commenced its celebrations in 1980. This significant global observance, held annually on September 27th, serves as a platform to recognize the tourism sector’s pivotal role in advancing peace and prosperity. UNWTO’s various global regions take turns in hosting the official celebrations, always centering around a pertinent and timely theme.

The choice of September 27th as the date for World Tourism Day holds special significance as it commemorates the anniversary of the adoption of the UNWTO Statutes. In 1997, UNWTO decided to enhance the celebration by designating different host countries each year. Initially, World Tourism Day primarily focused on promoting tourism as a whole, encompassing a central theme for each commemoration.

World Tourism Day 2023 Activities

Here are some World Tourism Day activities that individuals and organizations can consider to celebrate the occasion:

  • Engage in Social Media Campaigns: Organize or participate in social media campaigns dedicated to promoting tourism. Utilize hashtags such as #Tourism, #WorldTourismDay, #GlobalTourism, and more to amplify the message.
  • Partner with Tourism Agencies: Collaborate with tourism agencies to offer special discounts and incentives to encourage people to explore various destinations.
  • Host Tourism-Themed Art Exhibitions: Organize and participate in art exhibitions centered around tourism themes. Such exhibitions can captivate people’s attention and inspire their involvement.
  • Arrange Educational Events: Host events, seminars, workshops, and campaigns to shed light on the challenges and opportunities within the tourism industry. These initiatives can foster awareness and knowledge-sharing.
  • Global Tourism Promotion: Launch campaigns that invite people from around the world to share and promote their tourism experiences. This global exchange can help showcase the diversity of travel destinations and experiences.

World Tourism Day 2023 Host Country

Saudi Arabia has been designated as the host country for World Tourism Day 2023, with the official celebrations scheduled to take place in Riyadh, the nation’s capital, on September 27th. As Saudi Arabia chairs the UNWTO Executive Council in 2023, more than 500 government officials and industry leaders from 120 countries will convene in Riyadh from September 27 to 28 to discuss the future of tourism.

Significance of World Tourism Day 2023

The importance of observing WorldSignificance of World Tourism Day 2023 Tourism Day encompasses the following key aspects:

Global Tourism Promotion

It serves as a platform to globally promote tourism and raise awareness about its pivotal role in a country’s social, cultural, and economic development.

Economic Emphasis

World Tourism Day highlights the significance of tourism in the economies of both developed and developing nations, emphasizing its contribution to growth and prosperity.

Sustainable Tourism

It fosters a commitment to sustainable tourism practices, aiming to mitigate the negative environmental impacts associated with tourism.

Cultural Exchange and Peace

World Tourism Day encourages global tourism as a means of fostering understanding, peace, and cooperation among nations, promoting cross-cultural interactions.

Celebrating Diversity

It provides an opportunity to appreciate, honour, and celebrate the rich and diverse cultures of the world, enhancing cultural awareness.


The day also serves as a platform to address the challenges and barriers in the tourism industry, facilitating discussions on preventive measures and solutions.

World Tourism Day is a global celebration highlighting tourism’s pivotal role in economic growth, cultural exchange, and sustainable development. With its 2023 theme, “Tourism and green investment,” it underscores the need for innovative, eco-conscious tourism approaches. This day not only acknowledges tourism’s importance but also motivates positive change, urging responsible travel, and cultural appreciation, and addressing industry challenges. Hosted by Saudi Arabia, World Tourism Day 2023 offers a significant platform for global collaboration and contemplation on the tourism industry’s future, encapsulating its essence in fostering prosperity, cultural understanding, and environmental stewardship.

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World Tourism Day 2023 FAQs

Why is World Tourism Day celebrated?

World Tourism Day is celebrated on September 27. This day highlights the significance of tourism in fostering cultural exchange, economic growth, and sustainable development.

What is the theme for World Tourism Day 2023?

The theme for World Tourism Day 2023 is “Tourism and Green Investment”.

What is India tourism Day?

January 25 marks India's National Tourism Day, emphasizing economic importance and celebrating the nation's natural beauty.

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