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Case Study of the Day: Plastic Free Kashmir Village

Context: To address the issue of plastic pollution, a unique initiative called “Give Plastic-Take Gold,” was launched in a village in Kashmir, which was aimed at making the village plastic-free while also incentivizing residents to participate in the cleanup efforts.


  • The initiative was launched by the J&K Tourism Department, in collaboration with the village council and local NGOs.
  • The project was supported by various stakeholders, including the local community, tourism operators, and the government.
  • The idea behind the initiative was simple – residents of the village were encouraged to collect and deposit plastic waste in designated bins, in exchange for gold coins.
  • For every kilogram of plastic waste collected, residents would receive one gold coin, which could be redeemed for cash or used to purchase goods from local shops.

Outcome of the Initiative

  • The initiative had a significant impact on the village’s environment and economy. Within a few months of the launch, the village had become virtually plastic-free.
  • The initiative had also created a new source of income for the local community, as residents were able to exchange plastic waste for gold coins, which they could then use to purchase essential goods.
  • The project has been recognized and praised by various stakeholders, including the government and environmental organizations.


  • “Give Plastic-Take Gold” initiative is an excellent example of how innovative ideas and community participation can lead to significant positive impacts on the environment and the local economy.
  • The success of this initiative highlights the importance of taking a holistic approach to environmental issues, which involves the participation of all stakeholders, including the local community, government, and NGOs.

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