Home   »   UPSC Current Affairs 2024   »   Google Removes Apps From Play Store...

Google Restores Indian Apps on Play Store in India

Google Restores Indian Apps

According to recent news reports, Google has begun restoring Indian apps that were previously removed from the Play Store. This follows intervention by the Indian government, specifically the Ministry of Electronics and Information Technology. The Indian government, aiming to protect its startup ecosystem, intervened and called for a meeting with Google officials.

Following the meeting, Google reportedly initiated the process of restoring the Indian apps. There was a disagreement between Google and some Indian app developers regarding the service fees charged on in-app purchases within the Play Store.

Google Removes Apps From Play Store in India

Google Removes Apps From Play Store in India: On March 2, 2024, Google made headlines by removing 10 Indian apps from its Play Store. This move stirred a significant dispute between the tech giant and Indian companies over non-compliance with billing policies. The removal affected a range of services from dating and matchmaking apps to OTT platforms and job search portals. Google cited non-compliance with its billing policies as the reason for the removal, sparking a debate over fair business practices and the dominance of global tech giants in the Indian market.

What is Dispute Over?

The dispute revolves around Google’s imposition of a fee ranging from 11% to 26% on in-app payments, following an order from the Competition Commission of India (CCI) to abolish the previous fee structure of 15% to 30%. Google proceeded to remove apps that did not comply with this fee requirement after the Supreme Court declined to provide interim relief to the companies behind these apps in their legal battle against Google’s platform fees.

Background of the Dispute

The conflict between Google and Indian startups stems from Google’s imposition of a fee on in-app payments. This fee, ranging from 11 percent to 26 percent, has been a bone of contention for Indian companies who argue that it hampers their growth and imposes unfair financial burdens. Google defends its fee structure, stating that it contributes to the development and promotion of the Android and Play Store ecosystem. However, Indian companies have contested this imposition, leading to a protracted legal battle.

The Removal of Apps

Google’s decision to remove the apps from 10 Indian companies, including well-known platforms like BharatMatrimony, Truly Madly, and Naukri.com, sent shockwaves through the Indian startup ecosystem. The affected companies were given ample time to comply with Google’s billing policies, with Google claiming that they had more than three years to prepare. Despite this, the companies have appealed to the Supreme Court, seeking relief from the removal of their apps while their appeals are heard.

We’re now on WhatsAppClick to Join

List of Removed Apps

The following is the list of apps removed by Google from its Play Store on March 2, 2024, due to non-compliance with billing policies: 

These apps span various categories such as dating, matchmaking, job search, real estate, and entertainment, reflecting the diverse services affected by Google’s enforcement of its billing policies.

Sr. No. App Name Description
1 Bharat Matrimony Dating and matchmaking app
2 Truly Madly Dating and matchmaking app
3 QuackQuack Dating site
4 Stage OTT platform
5 Kuku FM OTT podcast app
6 99acres Real estate search app (Info Edge)
7 Naukri.com Job search app (Info Edge)
8 Shaadi.com Matrimonial app
9 Altt by Balaji Telefilms App from Balaji Telefilms
10 Quook Quack Dating service

Implications for Indian Startups

The removal of these apps has highlighted the challenges faced by Indian startups in navigating the digital landscape dominated by global tech giants. Indian companies argue that Google’s actions create an uneven playing field, as complying with its billing policies puts them at a competitive disadvantage against larger players. The dispute underscores the need for a fair regulatory framework that balances the interests of both global tech giants and domestic startups.

  • Financial Impact: Loss of revenue from app downloads, in-app purchases, and advertising due to removal from Play Store.
  • Market Presence: Diminished visibility and accessibility to users, hindering user acquisition and growth efforts.
  • Competitive Disadvantage: Compliance with Google’s billing policies imposes financial burden, creating disparity against larger players.
  • Regulatory Scrutiny: Raises regulatory concerns about tech platform dominance and fairness in dealings with smaller startups.
  • Innovation and Entrepreneurship: Could dampen entrepreneurial spirit but also drive innovation as startups seek alternatives.
  • Collaborative Solutions: Highlights the need for dialogue and negotiation between tech platforms and startups for equitable solutions.

Google’s Response

In response to the controversy, Google has defended its actions, stating that non-compliance with its billing policies creates inconsistencies in the Play Store ecosystem. The tech giant maintains that it has the right to charge fees on its platform and that no court or regulator has disputed this right. Google’s stance reflects its commitment to enforcing its policies consistently across its ecosystem, irrespective of the size or origin of the developers involved.

Government’s Response

The government’s response to the dispute between Google and Indian startups over billing policies can be summarized as follows:

  • Invitation for Dialogue: The Indian government, represented by IT Minister Ashwini Vaishnaw, has invited representatives from Google for a meeting to discuss the dispute and seek resolution. This demonstrates the government’s proactive approach to addressing the concerns of Indian startups and safeguarding their interests.
  • Optimism for Resolution: Minister Vaishnaw expresses optimism about a swift resolution to the dispute, indicating the government’s willingness to engage in constructive dialogue with Google to find a mutually acceptable solution.
  • Protection of Startup Ecosystem: Minister Vaishnaw emphasizes the importance of protecting India’s growing startup ecosystem and asserts the government’s commitment to taking all necessary steps to safeguard the interests of Indian startups.
  • Legal and Regulatory Framework: The government may also be exploring options within the legal and regulatory framework to address the dispute and ensure fair treatment of Indian startups in their dealings with tech giants like Google.
  • Support for Indian Companies: The government’s response signals its support for Indian companies facing challenges in their dealings with global tech platforms, reflecting broader efforts to promote indigenous entrepreneurship and innovation.


The dispute between Google and Indian startups over billing policies highlights the complexities of the digital economy and the power dynamics at play. As India’s startup ecosystem continues to grow, policymakers must address the concerns raised by domestic companies regarding fair competition and regulatory oversight. The outcome of this dispute will have far-reaching implications for the future of India’s digital economy and its relationship with global tech giants like Google.

Sharing is caring!

Google Removes Apps From Play Store in India FAQs

Why did Google remove the Indian apps from its Play Store?

Google removed the Indian apps due to non-compliance with its billing policies, which require developers to pay fees ranging from 11% to 26% on in-app transactions.

Which Indian apps were affected by Google's removal?

The removed apps included BharatMatrimony, Truly Madly, QuackQuack, Stage, Kuku FM, 99acres, Naukri.com, Shaadi.com, Altt by Balaji Telefilms, and QuackQuack (listed twice).

How many Indian apps were removed by Google from the Play Store?

Google removed 10 Indian apps from its Play Store, including popular platforms like BharatMatrimony, Truly Madly, and Naukri.com.

About the Author

Greetings! I'm Piyush, a content writer at StudyIQ. I specialize in creating enlightening content focused on UPSC and State PSC exams. Let's embark on a journey of discovery, where we unravel the intricacies of these exams and transform aspirations into triumphant achievements together!

Leave a comment

Your email address will not be published. Required fields are marked *