Ek Desh Ek Dhadkan (One Nation, One Heartbeat)

“Ek Desh Ek Dhadkan” (One Nation, One Heartbeat) is a pan-India consciousness campaign that was initiated in India, largely to foster awareness on organ donation. As a tribute to the eternal spirit of nationalism and to pay homage to the nation’s bravehearts, the Ministry of Culture has initiated a strong and unifying campaign “Ek Desh Ek Dhadkan” (One Nation, One Heartbeat).

Ek Desh Ek Dhadkan Campaign (One Nation, One Heartbeat)

Ek Desh Ek Dhadkan is a national movement to revolutionise the organ donation scenario in India and build a culture of donation and lifesaving through the noble gesture of organ donation.

The Ek Desh Ek Dhadkan Campaign is actively underway, with recent news pointing to greater awareness and registration under organ donation pledges in several states. There have been focused efforts directed toward contacting the youth and incorporating organ donation education into school curricula. Furthermore, there has been work done on enhancing infrastructure for organ procurement and transport to avoid delays in transplantation.

Objective

To generate awareness of the imperative demand for organ donation, induce people to donate their organs, and simplify the process of organ donation and transplantation throughout the country.

Aimed at bringing the country together in a single beat of national pride, the campaign has already been striking a chord with people all over India. The hashtag #EkDeshEkDhadkan (#OneNationOneHeartbeat) is being used extensively on digital media, boosting the fabric of oneness, patriotic zeal and respect for Tiranga. This reflects the collective feeling of a thankful nation. We salute the bravery and sacrifice of our quiet heroes and gallant hearts.

Key Themes

The campaign focuses on the concept of national integration in the matter of saving lives through organ donation, imparting the message that the “heartbeat” of one person can live on and provide life to another who needs it, beyond geographical constraints.

Initiatives and Activities under Ek Desh Ek Dhadkan Campaign

The campaign would most probably include the following activities:

• Public awareness campaigns: Using media (TV, radio, print, social media), hoardings, and public events to spread information regarding organ donation.
• Pledge drives: Promoting citizens to enrol as organ donors through online platforms and ground-level registration camps.
• Educational materials: Producing and distributing brochures, leaflets, and videos to inform the public regarding the organ donation and transplantation process, dispelling general myths and misconceptions.
• Collaboration with hospitals and medical professionals: Working with healthcare institutions and doctors to facilitate organ donation and transplantation procedures.
• Support for donor families and recipients: Providing counseling and support services to families who have donated organs and to individuals who have received transplants.
• Streamlining the process: Propagating and instating policies and infrastructure to render organ donation and transplantation more efficient and accessible across the country. This may include establishing a single national registry for organ donors and recipients.

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