Table of Contents
India stands at a critical economic crossroads. While rapid growth and industrialisation have lifted millions out of poverty globally, blindly replicating Western-style consumption-driven capitalism may not be suitable for a country with India’s population size, ecological constraints, and social realities. Increasingly, economists and thinkers argue that India needs its own economic model, one that is resource-sensitive, employment-generating, and socially sustainable.
Environmental consultant and author Chandran Nair, in his book Consumptionomics: Asia’s Role in Reshaping Capitalism and Saving the Planet, strongly critiques the Western economic paradigm and calls for a fundamentally different approach for populous nations like India.
Limits of the Western Consumption Model
The Western economic model is primarily driven by high consumption, mass production, and continuous growth. This model works by:
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Underpricing natural resources
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Externalising environmental costs
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Encouraging excessive consumerism
For countries like India, adopting this approach at scale would lead to ecological collapse, resource scarcity, and unsustainable urbanisation. As Chandran Nair sharply notes, hugely populous nations cannot afford an economy built around mass ownership of private cars, resource-intensive lifestyles, and constant material expansion.
Industrialisation and the Job Creation Dilemma
A major argument in favour of Western-style industrialisation is job creation. However, this assumption needs reconsideration in the Indian context.
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Factory-centric industrial employment is capital-intensive, not labour-intensive in the long run.
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Automation further reduces employment potential.
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Large-scale industrialisation depends on subsidised energy, land, water, and labour—costs India cannot afford to underprice indefinitely.
This does not mean India should reject industrialisation entirely, but it must acknowledge its constraints and avoid treating factory employment as the sole pathway to development.
Rethinking What “Jobs” Mean for India
India needs a game-changer approach to employment. Instead of narrowly defining jobs as factory or office work, public policy must recognise and dignify work in:
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Agriculture
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Public health
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Sanitation
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Education
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Environmental stewardship
In a country with vast rural populations, employment generation must align with local needs and ecological realities, rather than forcing mass migration to cities.
Food as the Foundation of a New Economic Model
One of the strongest arguments for an alternative economic model is the centrality of food security. Safe, secure, and sustainable food is a basic human right that cannot be left to market distortions.
Today’s food economy suffers from:
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Over-industrialised agriculture
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Excessive chemicalisation
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Underpaid farmers
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Degraded soil and water systems
Food is deliberately underpriced to keep urban populations calm, but this has turned farmers into the most exploited workers in the economy.
The Farmer as a Knowledge Worker
Contrary to the idea that future economies are driven only by software engineers, the 21st-century Asian economy must recognise the farmer as a knowledge worker.
A sustainable food-based economy would require:
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Educated, well-paid farmers
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Protection of topsoil and watersheds
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Sustainable water management
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Strong rural social safety nets
These ecological services are invisible in Western economic models, yet they are fundamental for countries like India.
Lessons from China—With Caution
China’s rapid industrialisation helped lift millions out of poverty, but it also created severe environmental stress and urban congestion. However, China has recently acknowledged these limits.
Notably, China has:
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Invested heavily in rural infrastructure
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Improved roads, airports, and services in hinterlands
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Reduced forced urban migration
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Recognised food security as a strategic priority
The key lesson for India is not to copy China wholesale, but to invest in rural-first development rather than assuming urbanisation is inevitable.
The Case for Rural-Centric Infrastructure in India
For India, the greatest economic opportunity lies in transforming rural areas. When rural regions have:
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Quality roads and transport
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Access to healthcare and sanitation
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Strong education systems
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Local employment opportunities
People do not need to migrate to overcrowded cities for survival. This decentralised development model reduces urban stress and creates balanced growth.
Hygiene, Public Health and Education as Economic Drivers
In the Indian context, economic activity must be rooted in:
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Hygiene and sanitation
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Preventive healthcare
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Public health infrastructure
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Universal quality education
When these become policy priorities, they not only improve human well-being but also generate large-scale employment and long-term productivity gains.
Conclusion
India’s future prosperity cannot rest on replicating a Western consumption-led economic model that ignores ecological limits and social realities. Instead, India needs a home-grown economic model—one that values food security, dignified rural livelihoods, environmental stewardship, public health, and education.
Such a model would not reject growth, but redefine progress in terms of sustainability, resilience, and human well-being. For a country of India’s size and diversity, this is not an ideological choice—it is an economic necessity.

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